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Oliver Buchannon
Peter Giordano III

I'm in the business of thinking. I help decision-makers think with impact. I run Adaptive Strategist, a strategy consulting company to help business owners boost profits. I write about mental frameworks, operating systems, and creative strategies I use in business and life.

Pricing

Where does speed rank among the value drivers?

Mar 19, 2026

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3 min read

Where does speed rank among the value drivers?

I can’t stop thinking about this one variable.

Peter Giordano III
Peter Giordano III
The sophisticated buyer

Mar 12, 2026

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2 min read

The sophisticated buyer

“Oh, you get it.”

Peter Giordano III
Peter Giordano III
Recurring problems vs. forever solutions

Mar 5, 2026

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2 min read

Recurring problems vs. forever solutions

Permanence was always the wrong expectation.

Peter Giordano III
Peter Giordano III
Do you sell to a budget or a wallet?

Feb 26, 2026

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2 min read

Do you sell to a budget or a wallet?

A more useful way to think about buying behavior than B2B vs. B2C.

Peter Giordano III
Peter Giordano III
What do you call yourself (again)?

Feb 19, 2026

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1 min read

What do you call yourself (again)?

Words, names, and frames.

Peter Giordano III
Peter Giordano III
You vs. their budget

Feb 12, 2026

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3 min read

You vs. their budget

A heated rivalry.

Peter Giordano III
Peter Giordano III
Ask this question (in the sales process)

Feb 5, 2026

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2 min read

Ask this question (in the sales process)

It's revealing to you and clarifying to them.

Peter Giordano III
Peter Giordano III

Pricing

When outcomes don't equal your value

Jan 29, 2026

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3 min read

When outcomes don't equal your value

Why misremembered starting points shrink realized value

Peter Giordano III
Peter Giordano III
What does it mean to be a pro?

Jan 22, 2026

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4 min read

What does it mean to be a pro?

A reflection on commitment, fluency, and what that word is not.

Peter Giordano III
Peter Giordano III
Not all prices age well

Jan 14, 2026

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2 min read

Not all prices age well

What happens when price is set now, but work starts later

Peter Giordano III
Peter Giordano III
Who actually feels the pain of the price?

Jan 8, 2026

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3 min read

Who actually feels the pain of the price?

Why pricing feels heavier for the seller than the buyer

Peter Giordano III
Peter Giordano III
The most important price option: low, mid, or high?

Jan 1, 2026

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4 min read

The most important price option: low, mid, or high?

Why one price often does more work than the others.

Peter Giordano III
Peter Giordano III
A super short Christmas-day message

Dec 25, 2025

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2 min read

A super short Christmas-day message

No frameworks. Just gratitude.

Peter Giordano III
Peter Giordano III
Newsletter Stats and Superlatives 2025

Dec 18, 2025

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5 min read

Newsletter Stats and Superlatives 2025

The numbers. The takeaways. The next steps.

Peter Giordano III
Peter Giordano III
What are you really selling?

Dec 11, 2025

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2 min read

What are you really selling?

Inputs, outputs, or outcomes

Peter Giordano III
Peter Giordano III
I'm giving you permission

Dec 4, 2025

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3 min read

I'm giving you permission

Explicit permission. Not implied.

Peter Giordano III
Peter Giordano III
Should you offer a Black Friday deal?

Nov 27, 2025

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5 min read

Should you offer a Black Friday deal?

Plus a framework for offering discounts on services.

Peter Giordano III
Peter Giordano III

Pricing

Do you call your own work expensive?

Nov 20, 2025

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3 min read

Do you call your own work expensive?

What happens when you judge your price before your buyer does.

Peter Giordano III
Peter Giordano III
Do we buy advice for answers or relief?

Nov 13, 2025

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2 min read

Do we buy advice for answers or relief?

Because it feels good when someone else carries the weight for a minute.

Peter Giordano III
Peter Giordano III

Pricing

When to raise rates?

Nov 6, 2025

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2 min read

When to raise rates?

December vs. January

Peter Giordano III
Peter Giordano III

Pricing

My favorite pricing kickoff question

Oct 30, 2025

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3 min read

My favorite pricing kickoff question

A small question that earns belief before logic and sets the sequence for change that sticks.

Peter Giordano III
Peter Giordano III
These tiny tricks keep me sane.

Oct 23, 2025

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4 min read

These tiny tricks keep me sane.

Overthinking is an expensive (bad) habit

Peter Giordano III
Peter Giordano III
Do I make bad decisions after wins?

Oct 16, 2025

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4 min read

Do I make bad decisions after wins?

Recency bias.

Peter Giordano III
Peter Giordano III
What do you call yourself?

Oct 9, 2025

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9 min read

What do you call yourself?

Because it shapes how people buy from you

Peter Giordano III
Peter Giordano III
I figured out why "...you're leaving money on the table," doesn't land

Oct 2, 2025

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3 min read

I figured out why "...you're leaving money on the table," doesn't land

When to frame outcomes and when to frame causes

Peter Giordano III
Peter Giordano III
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