You can’t solve a recurring problem with a forever solution.

You know that’s true when you read it. The hard part is remembering it when you’re knee deep in the problem itself.

Recurring problems come back. Always.

Compensation is one. Today’s money is not enough tomorrow. Pricing is another. Offers, another. Technology. Team culture. Operating structure. Even strategy itself.

All recurring.

It’s not just time that erodes the solution either. Your understanding changes too. You see the original problem differently with more context, more experience. Like re-reading a book years later and realizing it speaks to a completely different part of your brain.

Permanence was always the wrong expectation.

So solve it. Thoughtfully. Pick the solution that fits the current constraints, in line with your desired state, with the tradeoffs you can live with.

Then let it go. Let it work. And when it comes back — because it will — return to it with fresh eyes and a little more earned perspective.

The concern isn’t that the problem comes back.

It’s thinking you can solve once and be done.

Thank you for reading.

See you next week.

— Peter

P.S. If pricing is the recurring problem right now, let’s talk. And if it’s not? Know that it will come back, and I’ll be here waiting for you.