Apr 30, 2026
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1 min read
I prefer a better proxy of value
Apr 23, 2026
2 min read
Why deals are impacted by people you never even speak to...
Apr 16, 2026
What's your value proposition?
Apr 9, 2026
3 min read
Try thinking in relative truths, not absolutes.
Apr 2, 2026
5 min read
Price, cost, and value inside the buyer's brain
Mar 26, 2026
How I make the future wiggle
Mar 19, 2026
I can’t stop thinking about this one variable.
Mar 12, 2026
“Oh, you get it.”
Mar 5, 2026
Permanence was always the wrong expectation.
Feb 26, 2026
A more useful way to think about buying behavior than B2B vs. B2C.
Feb 19, 2026
Words, names, and frames.
Feb 12, 2026
A heated rivalry.
