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What does it mean to be a pro?

Jan 22, 2026

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4 min read

What does it mean to be a pro?

A reflection on commitment, fluency, and what that word is not.

Peter Giordano III
Peter Giordano III
Not all prices age well

Jan 14, 2026

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2 min read

Not all prices age well

What happens when price is set now, but work starts later

Peter Giordano III
Peter Giordano III
Who actually feels the pain of the price?

Jan 8, 2026

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3 min read

Who actually feels the pain of the price?

Why pricing feels heavier for the seller than the buyer

Peter Giordano III
Peter Giordano III
The most important price option: low, mid, or high?

Jan 1, 2026

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4 min read

The most important price option: low, mid, or high?

Why one price often does more work than the others.

Peter Giordano III
Peter Giordano III
A super short Christmas-day message

Dec 25, 2025

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2 min read

A super short Christmas-day message

No frameworks. Just gratitude.

Peter Giordano III
Peter Giordano III
Newsletter Stats and Superlatives 2025

Dec 18, 2025

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5 min read

Newsletter Stats and Superlatives 2025

The numbers. The takeaways. The next steps.

Peter Giordano III
Peter Giordano III
What are you really selling?

Dec 11, 2025

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2 min read

What are you really selling?

Inputs, outputs, or outcomes

Peter Giordano III
Peter Giordano III
I'm giving you permission

Dec 4, 2025

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3 min read

I'm giving you permission

Explicit permission. Not implied.

Peter Giordano III
Peter Giordano III
Should you offer a Black Friday deal?

Nov 27, 2025

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5 min read

Should you offer a Black Friday deal?

Plus a framework for offering discounts on services.

Peter Giordano III
Peter Giordano III
Do you call your own work expensive?

Nov 20, 2025

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3 min read

Do you call your own work expensive?

What happens when you judge your price before your buyer does.

Peter Giordano III
Peter Giordano III
Do we buy advice for answers or relief?

Nov 13, 2025

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2 min read

Do we buy advice for answers or relief?

Because it feels good when someone else carries the weight for a minute.

Peter Giordano III
Peter Giordano III
When to raise rates?

Nov 6, 2025

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2 min read

When to raise rates?

December vs. January

Peter Giordano III
Peter Giordano III
...
Impact Thinking

Impact Thinking

Know exactly what to charge and how to frame value

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