Mar 12, 2026
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2 min read
“Oh, you get it.”
Mar 5, 2026
Permanence was always the wrong expectation.
Feb 26, 2026
A more useful way to think about buying behavior than B2B vs. B2C.
Feb 19, 2026
1 min read
Words, names, and frames.
Feb 12, 2026
3 min read
A heated rivalry.
Feb 5, 2026
It's revealing to you and clarifying to them.
Jan 29, 2026
Why misremembered starting points shrink realized value
Jan 22, 2026
4 min read
A reflection on commitment, fluency, and what that word is not.
Jan 14, 2026
What happens when price is set now, but work starts later
Jan 8, 2026
Why pricing feels heavier for the seller than the buyer
Jan 1, 2026
Why one price often does more work than the others.
Dec 25, 2025
No frameworks. Just gratitude.
