First half of 2026 is in the books.

If you forced me to pick three pieces that best capture my thinking so far this year, I’d probably say it were:

  • The ROI of advisory work (link)

  • The sophisticated buyer (link)

  • Do you sell to a budget or wallet? (link)

Was there one that stuck with you most (of these three or any of the others)?

I’d genuinely love to hear it.

Thank you for reading. Or perhaps, re-reading.

Be well. Talk soon.

— Peter

P.S. Happy 4th of July for those in the States.

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