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Let's Reframe the Most-Feared Word in Sales

Aug 7, 2025

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5 min read

Let's Reframe the Most-Feared Word in Sales

Every 'no' has a value

Peter Giordano III
Peter Giordano III
Make Your Price Felt (Not Just Heard)

Jul 31, 2025

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3 min read

Make Your Price Felt (Not Just Heard)

A pricing lesson so subtle, 99.9% of people would miss it.

Peter Giordano III
Peter Giordano III
I'm noticing something.

Jul 24, 2025

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5 min read

I'm noticing something.

Seeing a shift in buyers and the forces behind it.

Peter Giordano III
Peter Giordano III
We Still Get Somewhere. But Not Where We Could Be.

Jul 17, 2025

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4 min read

We Still Get Somewhere. But Not Where We Could Be.

The quiet cost of solving problems in the wrong order.

Peter Giordano III
Peter Giordano III
The Hidden Cost of Too Many Choices

Jul 10, 2025

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3 min read

The Hidden Cost of Too Many Choices

Why your “clear” offer may feel like chaos to your customer

Peter Giordano III
Peter Giordano III
When should you (actually) offer three options?

Jul 3, 2025

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6 min read

When should you (actually) offer three options?

A proposal-timing rule of thumb for selling strategic, tailored (custom) work

Peter Giordano III
Peter Giordano III
Offer More Than One Option

Jun 26, 2025

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3 min read

Offer More Than One Option

Why giving buyers a choice isn’t option(al)

Peter Giordano III
Peter Giordano III
I Stopped Selling the Transformation

Jun 19, 2025

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2 min read

I Stopped Selling the Transformation

Because no one buys change, they buy relief.

Peter Giordano III
Peter Giordano III
Is It (In Quiet Stretch) Before Or After You Admit It?

Jun 5, 2025

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3 min read

Is It (In Quiet Stretch) Before Or After You Admit It?

Failing

Peter Giordano III
Peter Giordano III
The second-most confusing word in business

May 29, 2025

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5 min read

The second-most confusing word in business

The S-word

Peter Giordano III
Peter Giordano III
Which comes first: setting price or marketing?

May 22, 2025

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3 min read

Which comes first: setting price or marketing?

A thought-exercise in anchoring

Peter Giordano III
Peter Giordano III
Price the work, not your worth

May 15, 2025

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3 min read

Price the work, not your worth

The pain of charging

Peter Giordano III
Peter Giordano III
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Know exactly what to charge and how to frame value

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