Turn pricing from after-thought to needle-mover.
Price with confidence, break through profit plateaus, and attract high-value clients — without doing more. Plus, insights on expertise and decision-making from running a strategy-first consulting business.
Connect
Why your “clear” offer may feel like chaos to your customer
A proposal-timing rule of thumb for selling strategic, tailored (custom) work
Why giving buyers a choice isn’t option(al)
Because no one buys change, they buy relief.
Failing
The S-word
A thought-exercise in anchoring
The pain of charging
Until you don’t flinch
I don't know what the word means anymore
Why pricing confidence starts with a better discovery process
What are you really selling?
