Turn pricing from after-thought to needle-mover.
Price with confidence, break through profit plateaus, and attract high-value clients — without doing more. Plus, insights on expertise and decision-making from running a strategy-first consulting business.
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Plus a framework for offering discounts on services.
What happens when you judge your price before your buyer does.
Because it feels good when someone else carries the weight for a minute.
December vs. January
A small question that earns belief before logic and sets the sequence for change that sticks.
Overthinking is an expensive (bad) habit
Recency bias.
Because it shapes how people buy from you
When to frame outcomes and when to frame causes
Closing the gap between budget spending and personal meaning
You don’t need an invisibility cloak to be invisible. Just operate in the middle.
Price doesn't attract. It protects.
