Turn pricing from after-thought to needle-mover.
Price with confidence, break through profit plateaus, and attract high-value clients — without doing more. Plus, insights on expertise and decision-making from running a strategy-first consulting business.
Connect
Because it shapes how people buy from you
When to frame outcomes and when to frame causes
Closing the gap between budget spending and personal meaning
You don’t need an invisibility cloak to be invisible. Just operate in the middle.
Price doesn't attract. It protects.
Feels like a fresh start
Three simple tests to find a price you can believe in, sustain, and sell.
The problems keep coming.
The younger me wouldn’t understand this.
Every 'no' has a value
A pricing lesson so subtle, 99.9% of people would miss it.
Seeing a shift in buyers and the forces behind it.
