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- Say Your Price Out Loud
[Read time: 1 minute]
Jac White asked me for a tip on managing the mindset around charging more.
“Say your price out loud.”
…until you don’t flinch.
Because the real fear isn’t about the number. It’s about what we think that number says about us.
Jac invited me to the Girls Make Bank podcast to talk pricing.
Not just how to price, but how to think about pricing.
Where it fits in your business. Why it often feels harder than it should. And what to do when it does.
We get into:
How to think deeper about value-based pricing
The mindset shift from selling deliverables to outcomes (or decisions)
Why raising prices is more about preparation than (market) timing
How to design an offer suite that grows with your business
The invisible taxes of hourly pricing
And the pain we feel when our price is tied to our self-worth
It’s not a pep talk. It’s a reframe.
or
If you’ve been quietly second-guessing your rates or wondering why your pricing still feels fragile, this might be the episode you didn’t know you needed.
See you next week.
— Peter
P.S. Want to charge in a way that reflects the value you’ve grown into and the future you’re building toward?