Newsletter Stats and Superlatives 2025

Every year around this time I have a bit of newsletter fun.

I share some of the numbers and thoughts behind the posts.

So if you’re curious, here are some stats and superlatives.

This year I wrote 51 posts. No weeks missed.

About 28,000 words (or roughly 60% the length of your typical non-fiction book).

And 16,100 impressions, which is almost half the seats in Fenway Park (the Boston Red Sox stadium, if you’re not a baseball fan).

But the numbers weren’t the interesting part.

The most engaged post (by far) was What do you call yourself?

More replies. More shares. More opens than anything else.

I think that’s because it’s a question every business owner quietly wrestles with. And I didn’t write it as advice. I wrote it as something I was noticing.

The second most engaged post was How to raise your prices.

No surprise there. No one has ever, ever, ever come to me asking how to lower them.

It also happened to be part two of a short series (and our brains really want to see what happens ‘next’).

On the opposite end of the spectrum, the least engaged post was Why “money on the table” falls flat.

Which is almost perfect because the post itself explains why those words don’t feel personal or painful anymore. So the lack of engagement actually confirmed the point: the phrase has gone numb.

That one taught me something about my own writing.

Probably the easiest post to write: She called it a masterclass on pricing.

Mostly because it linked to a podcast I was on, but also I think better out loud than on the page, and apparently you felt that too as 70%+ of of readers opened it.

Shout out to Sarah for having me back on the Tiny Marketing podcast.

The hardest one to hit publish was Failing.

It was honest. It mattered. I needed to write it, even though I didn’t really want to post it. In hindsight, it became an inciting moment. The second half of the year looked very different after that.

And the toughest one for me to write (and come to terms with) was Six good hours.

Somewhat of a follow-up to the Failing post. More like a dose of reality in business, and needing to get real so I could actually make the decisions I needed to in the business moving forward.

And my personal favorite was Make your price felt (not just heard).

Not just because of the post itself, but because of the moment behind it.

I’ve been thinking a lot about value framing. About what words are used and how they are said. Then I saw a clip that perfectly articulated what I’d been circling for months (maybe even years).

That “oh… that’s it” moment is rare. And when it happens, it’s validating in the best way.

So what’s next?

This marks 147 straight weeks of writing to you. Nearly 3 years.

The content composition will largely stay the same: about 60% pricing, 40% operations and insights from running a strategy-first (advisory-style) business.

But I’m going to double down on how this is written…

I’ve shed the need to prove mentality.

I used to write in this preachy tone because I was “demonstrating credibility.” I was just posturing.

Don’t get me wrong, the content is going to make you more money, but that type of delivery isn’t me anymore.

I’ll be sharing more what I’m seeing. The realizations, patterns, insights that matter, in a less preachy tone.

My goal is to give you enough perspective (and clarity) that you can take an idea here and apply it to your own business.

And if at some point we end up working together, even better (for both of us, I know it).

You may also start seeing a bit more video and audio mixed in, maybe even some pricing tools and financial models.

Thanks for being here.

And thanks for reading closely.

Be well.

Talk soon.

See you next week.

— Peter

P.S. If something you read here led to a better pricing decision…or if there was just a favorite post or takeaway you’d like to share, please hit reply and tell me about it.

I’d love to hear how Impact Thinking has shown up in your business.