A "Masterclass" On Pricing (...that's what she said)

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She…being Sarah from the Tiny Marketing podcast.

Last week I joined as a guest (again) to talk about how to price your services.

Here are 5 things we talked about:

1. Why pricing is actually more than just ‘how much should I charge’?

2. When to reveal your prices (and should it even be on your website)?

3. How to nudge potential buyers to the right option?

4. Reasons why you might hear “it’s too expensive” (and ways to handle it).

5. A real-time example of how I’d price a service (for a consulting business).

Listen on Spotify.

Listen on Apple Podcasts.

Thank you for reading (and listening).

See you next week.

— Peter

P.S. If you want confidently sell your high-value expertise — without clients thinking of your price as a "cost" then it’s time you (finally) nailed your pricing strategy.

Start with a price audit → a 1-day sprint to pinpoint where your price messaging is breaking down, quantify your signature offer’s value (more tangibly), and reframe price expectations, plus more.

…or if you want a more holistic view on price and it’s impact on your business model, start here with a the ‘$10K in 1 day’ business audit.