The Decoy Effect: Ethical Pricing Strategy or Manipulation?

How to guide customers to the price you want

These 6 Business Problems Keep Showing Up

No wonder you can't sleep at night

Newsletter Superlatives 2024

The best. The worst. The takeaways.

I Misinterpreted Comedian Steve Martin's Famous Quote

Be so good they can't ignore you

Save $2,000+ With 1 Simple Switch

How to avoid processing fees from draining your revenue

The Shift: From Specialist to Generalist to Specialist Again

My all-time favorite (non-business) random question

Which do you choose?

Not All Customers Are Good for Business — Here’s Why

My beef with "niche"

Why I left Harvard to start a business

Cruise ships and speed boats

Stretched thin from wearing too many hats? Try this.

The 60/30/10 time rule

How I actually help founders capture more profit from their business

12 lessons for founders (who sell services)

The 3 Insights That Helped Me Reshape My Business Model

Thanks Bryan.