I'm giving you permission

Let me get on my soapbox for a minute, because this needs to be said clearly:

I’m giving you permission to get more no’s.

Not the motivational kind. Explicit permission.

I’d bet no one has said this to you outright. It’s always implied.

And I’d double down that you’ve never said it to yourself.

You know a 100% close rate is absurd, but your somehow brain forgets that in the final seconds before you say your price.

In the tiny moment, your mind does something predictable:

It imagines the yes, counts the revenue, and treats any no as a problem (or worse a signal that something is broken).

This is why I have to explicitly say:

I’m giving you permission to get more no’s.

Probably more no’s than you’re getting now.

Now, my permission have conditions. I’m allowed to revoke it if you haven’t done these three things:

• Explained the value in a way the buyer can agree with.

• Built enough trust for them to believe you can deliver.

• Created enough deal flow that you’re not dependent on one yes.

If those three are handled, well then permission granted.

You cannot control their:

• Affordability constraints

• Shifting priorities

• Risk tolerance

• Timing

These are environmental variables, not personal failures.

Once you internalize this permission no’s starts becoming useful. Signals, data points, boundaries, feedback.

I’m preaching today. But it needed to be said.

Give yourself the permission.

And if you won’t, I will.

(…steps down from soapbox)

Thank you for reading. See you next week.

Be well. Talk soon.

— Peter

P.S. If you want a pricing strategy built to attract the right yes’s and the right no’s, reply here and I’ll send details on the Pricing Audit.

My next opening is January 2026, but you can secure your spot now (and reduce your 2025 tax bill by paying upfront).