Posts on pricing.
Jan 29, 2026
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3 min read
Why misremembered starting points shrink realized value
Nov 20, 2025
What happens when you judge your price before your buyer does.
Nov 6, 2025
2 min read
December vs. January
Oct 30, 2025
A small question that earns belief before logic and sets the sequence for change that sticks.
Sep 25, 2025
Closing the gap between budget spending and personal meaning
Sep 11, 2025
Price doesn't attract. It protects.
Aug 28, 2025
Three simple tests to find a price you can believe in, sustain, and sell.
Jul 31, 2025
A pricing lesson so subtle, 99.9% of people would miss it.
Jul 10, 2025
Why your “clear” offer may feel like chaos to your customer
Jul 3, 2025
6 min read
A proposal-timing rule of thumb for selling strategic, tailored (custom) work
Jun 26, 2025
Why giving buyers a choice isn’t option(al)
Jun 19, 2025
Because no one buys change, they buy relief.
May 22, 2025
A thought-exercise in anchoring
May 15, 2025
The pain of charging
May 8, 2025
Until you don’t flinch
May 1, 2025
5 min read
I don't know what the word means anymore
Apr 24, 2025
4 min read
Why pricing confidence starts with a better discovery process
Apr 17, 2025
What are you really selling?
Apr 10, 2025
Part 3 (of 3) of the Pricing from First Principles series
Apr 3, 2025
Part 2 (of 3) of the Pricing from First Principles series
Mar 27, 2025
Part 1 (of 3) of the Pricing from First Principles series
Mar 20, 2025
Guide the shift, don't force it.
Mar 13, 2025
The right clients will stay.
Mar 6, 2025
How to price your services
Feb 27, 2025
How to guide price expectations before the reveal
