What happens when you judge your price before your buyer does.
December vs. January
A small question that earns belief before logic and sets the sequence for change that sticks.
Closing the gap between budget spending and personal meaning
Price doesn't attract. It protects.
Three simple tests to find a price you can believe in, sustain, and sell.
A pricing lesson so subtle, 99.9% of people would miss it.
Why your “clear” offer may feel like chaos to your customer
A proposal-timing rule of thumb for selling strategic, tailored (custom) work
Why giving buyers a choice isn’t option(al)
Because no one buys change, they buy relief.
A thought-exercise in anchoring
