Find Your One Thing

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A simple question has woven itself into every corner of my business: Gary Keller’s Focusing Question.

“What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary?”

This question helps me identify high-leverage activities, which is why I often write about it’s significant impact on my business.

• I use it to level up small teams

• I use it to refill a dry customer pipeline

• I use it to find $10K in 1 Day (and kickstart profit growth)

It’s also deeply connected to why I called this newsletter Impact Thinking.

It’s not about the 100 tiny moves — it’s about executing the 1 move with outsized impact.

Will every move be mega-impactful? No.

But when I pause to think before jumping into daily activities, I tend to uncover one thing that will make a difference.

And I feel much better about the work in which I invest my time.

Look, Q4 just kicked off.

Do yourself a favor; spend 10 minutes thinking about the focusing question for the rest of 2024.

That’s it for this week. Thank you for reading.

See you next week.

— Peter