You’re Not Just a Business of One

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A quick, but important note. This is post 100. I’ve written for 100 weeks in a row. And you’ve been there reading. So I’ll keep writing. Thank you. Truly.

I now actually understand what the solopreneur model looks like.

And it’s not just a business of one. It’s part of a much larger economic system, and when you zoom out, the picture becomes clear.

(I’d even argue that solopreneur model is evolving into a mentality as I’m finding partnerships and small teams aligning with the solopreneur model)

Here’s what the solopreneur economy actually looks like:

Fresh money enters the system as solopreneurs work with bigger organizations, companies, or end consumers.

B2B solopreneurs bring in money from organizations and companies, while B2C solopreneurs bring in money from individuals.

Together, they’re the lifeblood of the ecosystem.

Their role: grow the pie.

Money rotates within the system as solopreneurs support other solopreneurs with products and services.

I feel like this is where we can introduce the term “S-2-S” (the solopreneur-to-solopreneur model).

These are the support services that achieve two key functions:

1. Prevent money from flowing out. Think the solo financial pros who saves you on taxes or the solo marketers who keep ad spend lean.

2. Enable the “bring money inners” to get more money to flow in. Think solo operations consultants who free up your time or solo designers who make your brand irresistible.

These support solopreneurs help sustain the system. They keep the system running by minimizing inefficiencies, plugging cost leaks, and helping other grow.

Their role: support the pie.

Money exits the system when solopreneurs pay taxes, take personal distributions, or spend on expenses to non-solopreneur companies.

Money must exit.

Let me be clear of that.

That car payment ain’t paying itself.

But when too much leaks out, the system weakens, and there’s less to circulate.

Why this actually matters

This isn’t a call to hire more solopreneurs or endlessly shuffle resources around.

It’s about recognizing that while we’re small (in structure), we’re part of something much bigger.

We’re not immune to economics.

When you first start, you’re not concerned with anything other that getting some momentum. But as you grow and build the scar tissue, you see things differently.

For me, I finally have my eyes wide enough to see that we don’t just survive on good vibes, but we thrive on economic principles.

3 distinct roles exist (worth repeating).

Those who:

• bring money in

• prevent money from going out

• support the ‘bring money-inners’ to bring more money in

Understanding this isn’t just useful — it’s freeing.

Because it makes the process of niching down easier.

Niching is hard. But every time you remove an “and” from your bio, things get better.

The roles in this system make it easier to carve out space for yourself.

It’s also easier to cheer on the other, because you realize we are NOT competing.

Big companies need millions and billions to keep going. They fight tooth and nail for every dollar.

But most solopreneurs only need hundreds of thousands. And that’s actually a huge economic advantage.

Because we literally can work together, by making the pie bigger.

Thank you for reading.

I hope this broke your frame just a little bit.

See you next week.

— Peter

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